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Publicists & Agency Resources

Fashion PR isn’t a Career. It’s a Lifestyle. How many things are you working on, right now? Hells bells, child, you do a lot. Still, you are far too busy living your life, managing a changing media landscape, crazy (but loveable!) client expectations, events and Twitter feeds, employee mentorship and the business of being in business to do everything. At… More

5 Reasons to Love Rachel Roy Digital Fashion Magazine The Life

5 Things to Love About Rachel Roy's New Digital Fashion Magazine, The Life

It’s no secret that I love following how fashion brands are taking editorial inspiration from traditional publishing and creating their own branded content. Fashion designer Rachel Roy has notably used social media to not only showcase the brand, but demonstrated a willingness to blend the personal with the professional, mixing Instagram shots of her daughter, for example, with Brene Brown quotes… More

Fashion PR Marketing Tips

Fashion PR Fridays: PR, Marketing & Social Media News 3.29.13

How fashion bloggers, social media and Google helped catapult the Cambridge Satchel Company to become a fashion favorite. (via Mashable) Are you an Earlybird filter user? Like a little Valencia? Check out what your favorite Instagram filter says about you. (via Gizmodo) Listening to Afrobella blogger Patrice Grell Yursik’s TedX talk about defining your own beauty and life is one… More

Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a creative marketing strategist who works with fashion brands that get it (or want to get it!). I care about helping companies connect to their audiences in meaningful ways, as well as mentoring fashion publicists along their career path. Recently, I was included in iMedia's annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio or get in touch.