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How Free People Succeeds with Branded and Customer-Generated Content

I’m so excited to be able to share with you the following conversation between Kathryn O’Connor, Senior Marketing Manager at Free People and myself, in which she openly and eloquently discuss the company’s digital marketing strategy, including mobilizing a passionate customer base to become brand content creators through the new user-generated FP Me site integration. I hope you are as inspired as I am… More

Fashion PR Jobs & Internships

Fashion #PRJobs and Internships in New York, New Jersey and Laguna Beach, CA

Desperately seeking to hire your next fashion PR pro ? Just $38 per monthly listing for a targeted applicant pool and tons of social promotion! PR/Social Media Something Turquoise Wedding is looking for a PR/Social Media publicist that has their pulse on the latest wedding trends and has strong social media skills including FB, Twitter, Pinterest and blogging, with excellent writing skills with… More

Publicists & Agency Resources

Fashion PR isn’t a Career. It’s a Lifestyle. How many things are you working on, right now? Hells bells, child, you do a lot. Still, you are far too busy living your life, managing a changing media landscape, crazy (but loveable!) client expectations, events and Twitter feeds, employee mentorship and the business of being in business to do everything. At… More

Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture. A creative marketing strategist for fashion brands that get it (or who want to get it!), I care about helping companies connect to their audiences in meaningful ways, as well as mentoring aspiring fashion publicists along their career path. Recently, I was included in iMedia's annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Want to learn more? Check out my full bio or get in touch.